Not everyone wants to start their own production company. Even fewer people want to manage that company and all the business that goes along with it (i.e. SAG, corporate affairs, etc). But MANY, MANY people want to produce their own content, for the web and otherwise.

So why not pair with a Production Company that has already taken the steps needed?

In today's baby industry of online entertainment, few content creators seem to want to share that burden. Allyson Ingerman, Ainger Company's founder and Producer, recently spoke to several industry professional during a February 2010 trip to LA about this phenomenon.

The gist?

New Media Content Creators want to hold onto ALL the control over a production and receive ALL of the glory when it's successful.

If it's successful.

But creating content for the web is a major undertaking. It takes more than just putting your video out there to get people to watch it. There's an old saying that goes something like 'It takes a village to raise a child' - this is true of content creation.

YOU NEED PEOPLE!

People to help you develop a content plan, a marketing plan, a production plan. People to help you create your content and then pimp the crap out of it before, during and after release. At a SAG New Media/Digital LA panel Allyson attended at the SAG offices in LA, one panelist detailed how they had a team of 8 people posting 250 blog posts a day. 250 A DAY! You cannot do that alone.

So why not partner with someone else?

Ainger Company Production is a SAG Signatory New Media Production Company. We want to create good content. We know there are other people out there who want to create good content, too.

Can't we work together?

Thats the goal. We may not be an army, but we're certainly willing to stand by you and fight the good fight. 

Give us a call and see how we might be able to help you get your New Media project from START:FINISH.